The L Steps - 6 Steps of Real Estate Investing

Real estate investing in Miami real estate is now becoming popular again as there are many properties in foreclosure, short sale, bank reo's, and government foreclosures. With such an overwhelming inventory of homes available for sale a real estate investor must be able to determine which one to purchase. Investors must follow six steps in order to learn, understand and achieve Miami real estate investment success.

These are the six L steps to Miami real estate investing:

1. Location - Location, location, location is still the key of buying Miami real estate. Buying Miami real estate just because the price is low in a declining area is big mistake that should be avoided. Look for homes in an excellent location like, good schools, economic stable and growing neighborhoods, near shopping centers and malls, near bus stops and metro rails, near hospitals and restaurants. Sometimes it is better to pay a little more for a property in a good location than getting a bargain in a place where it is very hard to sell or rent the asset. Location is often overlooked in purchasing real estate as many investor think they can overcome a bad location if the price is low enough. Out of two homes that are exactly the same, the one in the best location will command a much higher sales price and rental income. Location is the number consideration when purchasing Miami South Florida real estate.

2. Long Term - Real estate investing is a long term proposition. Don't think you are going to be a millionaire over night. It takes years of hard work and dedication in order to succeed. Hold any property at least one year before selling it. Capital gain taxes will be greatly reduced. Consider renting the property for at two or three years. The rental income generated will help you to properly repair and renovate the property. Many investors purchased properties in the middle of real estate boom with no money down and no equity. These investors were thinking of flipping the homes fast and make a killing in the process. Many homes now in foreclosure are due to investors that were caught in the middle and now realize that real estate investing is very hard to time. Long term Miami real estate investing is the secret to a successful real estate career.

The Real Estate Sector

Boom & Bust of Indian Real Estate Sector

Engulfing the period of stagnation, the evolution of Indian real estate sector has been phenomenal, impelled by, growing economy, conducive demographics and liberalized foreign direct investment regime. However, now this unceasing phenomenon of real estate sector has started to exhibit the signs of contraction.

What can be the reasons of such a trend in this sector and what future course it will take? This article tries to find answers to these questions...

Overview of Indian real estate sector

Since 2004-05 Indian reality sector has tremendous growth. Registering a growth rate of, 35 per cent the realty sector is estimated to be worth US$ 15 billion and anticipated to grow at the rate of 30 per cent annually over the next decade, attracting foreign investments worth US$ 30 billion, with a number of IT parks and residential townships being constructed across-India.

The term real estate covers residential housing, commercial offices and trading spaces such as theaters, hotels and restaurants, retail outlets, industrial buildings such as factories and government buildings. Real estate involves purchase sale and development of land, residential and non-residential buildings. The activities of real estate sector embrace the hosing and construction sector also.

The sector accounts for major source of employment generation in the country, being the second largest employer, next to agriculture. The sector has backward and forward linkages with about 250 ancilary industries such as cement, brick,steel, building material etc.

Therefore a unit increase in expenditure of this sector have multiplier effect and capacity to generate income as high as five times.

All-round emergence

In real estate sector major component comprises of housing which accounts for 80% and is growing at the rate of 35%. Remainder consist of commercial segments office, shopping malls, hotels and hospitals.

o Housing units: With the Indian economy surging at the rate of 9 % accompanied by rising incomes levels of middle class, growing nuclear families, low interest rates, modern approach towards homeownership and change in the attitude of young working class in terms of from save and buy to buy and repay having contributed towards soaring housing demand.

Earlier cost of houses used to be in multiple of nearly 20 times the annual income of the buyers, whereas today multiple is less than 4.5 times.

According to 11th five year plan, the housing shortage on 2007 was 24.71 million and total requirement of housing during (2007-2012) will be 26.53 million. The total fund requirement in the urban housing sector for 11th five year plan is estimated to be Rs 361318 crores. 

The summary of investment requirements for XI plan is indicated in following table

SCENARIO Investment requirement 

Housing shortage at the beginning of the XI plan period 147195.0 

New additions to the housing stock during the XI plan period including the additional housing shortage during the plan period 214123.1 

Total housing requirement for the plan period 361318.1

o Office premises: rapid growth of Indian economy, simultaneously also have deluging effect on the demand of commercial property to help to meet the needs of business. Growth in commercial office space requirement is led by the burgeoning outsourcing and information technology (IT) industry and organised retail. For example, IT and ITES alone is estimated to require 150 million sqft across urban India by 2010. Similarly, the organised retail industry is likely to require an additional 220 million sqft by 2010.

o Shopping malls: over the past ten years urbanization has upsurge at the CAGR of 2%. With the growth of service sector which has not only pushed up the disposable incomes of urban population but has also become more brand conscious. If we go by numbers Indian retail industry is estimated to be about US $ 350 bn and forecast to be double by 2015.

Thus rosining income levels and changing perception towards branded goods will lead to higher demand for shopping mall space, encompassing strong growth prospects in mall development activities.

o Multiplexes: another growth driver for real-estate sector is growing demand for multiplexes. The higher growth can be witnessed due to following factors:

1. Multiplexes comprises of 250-400 seats per screen as against 800-1000 seats in a single screen theater, which give multiplex owners additional advantage, enabling them to optimize capacity utilization.

2. Apart from these non-ticket revenues like food and beverages and the leasing of excess space to retailer provides excess revenues to theatre developers.

o Hotels/Resorts: as already mentioned above that rising major boom in real estate sector is due to rising incomes of middle class. Therefore with increase in income propensity to spend part of their income on tours and travels is also going up, which in turn leads to higher demand for hotels and resorts across the country. Apart from this India is also emerging as major destination for global tourism in India which is pushing up the demand hotels/resorts. 

Path set by the government

The sector gained momentum after going through a decade of stagnation due to initiatives taken by Indian government. The government has introduced many progressive reform measures to unveil the potential of the sector and also to meet increasing demand levels.

o 100% FDI permitted in all reality projects through automatic route. 

o In case of integrated townships, the minimum area to be developed has been brought down to 25 acres from 100 acres. 

o Urban land ceiling and regulation act has been abolished by large number of states. 

o Legislation of special economic zones act. 

o Full repatriation of original investment after 3 years. 

o 51% FDI allowed in single brand retail outlets and 100 % in cash and carry through the automatic route.

There fore all the above factors can be attributed towards such a phenomenal growth of this sector. With significant growing and investment opportunities emerging in this industry, Indian reality sector turned out to be a potential goldmine for many international investors. Currently, foreign direct investment (FDI) inflows into the sector are estimated to be between US$ 5 billion and US$ 5.50 billion.

Top most real estate investors in the foray

Investors profile

The two most active segments are high networth individuals and financial institutions. Both these segments are particularly active in commercial real estate. While financial institutions like HDFC and ICICI show high preference for commercial investment,the high net worth individuals show interest in investing in residential as well as commercial properties.

Apart from these, the third most important category is NRI ( non-resident Indians). They mostly invest in residential properties than commercial properties. Emotional attachment to native land could be reasons for their investment. And moreover the necessary documentation and formalities for purchasing immovable properties except agricultural and plantation properties are quite simple. Therefore NRI's are showing greater interest for investing in Indian reality sector.

MAJOR INVESTORS

o Emmar properties, of Dubai one of the largest listed real estate developer in the world has tied up with Delhi based MGF developments to for largest FDI investment in Indian reality sector for mall and other facilities in Gurgaon.

o Dlf India's leading real estate developer and UK 's famous Laing O Rourke (LOR) has joined hands for participation in airport modernization and infrastructure projects.

o A huge investment was made by Vancouver based Royal Indian raj international cooperation in a single real estate project named royal garden city in Bangalore over period of 10 years. The retail value of project was estimated to be around $ 8.9 billion.

o Indiabulls real estate development has entered into agreement with dev property development, a company incorporated in Isle of Man, whereby dev got subscription to new shares and also minority shareholding the company. But in recent developments indiabulls have acquired entire stake in dev property development in a 138 million-pound sterling (10.9 billion ruppees) share-swap deal.

o Apart from this real estate developments opens up opportunity for associated fields like home loans and insurance. A number of global have shown interest in this sector. This include companies like Cesma International from Singapore, American International Group Inc (AIG), High Point Rendel of the UK, Colony Capital and Brack Capital of the US, and Lee Kim Tah Holdings to name a few. 

Following are names of some of the companies who have invested in India

International developer Country Investment 

(US $ million) 

Emmar properties Dubai 500 

Ascendas Singapore 350 

Salem & ciputra group Indonesia 350 

GE commercial finance U.S 63 

Tishman Speyer Properties U.S 300

Simultaneously many Indian retailers are entering into international markets through significant investments in foreign markets.

o Embassy group has signed a deal with Serbian government to construct US $ 600 million IT park in Serbia. 

o Parsvanath developers is doing a project in Al - Hasan group in Oman 

o Puravankara developers are associated with project in Srilanka- a high end residential complex, comprising 100 villas. 

o Ansals API tied up with Malaysia's UEM group to form a joint venture company, Ansal-API UEM contracts pvt ltd, which plans to bid for government contracts in Malaysia. 

o Kolkata's south city project is working on two projects in Dubai. 

On the eve of liberalization as India opens up market to foreign players there is tend to be competitive edge to give quality based performance for costumer satisfaction which will consequently bring in quality technology and transparency in the sector and ultimate winners are buyers of this situation.

However this never ending growth phase of reality sector has

IRA Real Estate Investing When the Going Gets Tough

IRA real estate investments are booming in 2008 for soon to be retirees who are worried about their future retirement plans. With the economy looking wobbly, the stock market plunging and the big investment banks going under, with us bailing them out, some traditional forms of retirement investing are starting to look a little sick.

For these reasons IRA real estate investments are increasing. Increasing? Surely not. Along with an economic meltdown, a stock market collapse and all sorts of economic turmoil, isn't the real estate market headed for oblivion as well? Who in their right mind would consider investing their IRA in real estate?

Surely in 2008 real estate is a one way trip to the poorhouse.

No, not quite. Have you ever heard the expression that there is opportunity in adversity? There is plenty of opportunity in real estate right now, if you know where.

But lets look at IRA real estate investing first. How can you invest your IRA in real estate? Is it allowed? Is it legal?

Traditionally the majority of the population invest their IRAs in investments that are promoted to them by their custodian. In fact some custodians limit allowable investments to their own. So, it's estimated, over 90%, in fact around 96% of IRA funds are invested this way. Mutual funds, CDs and stocks, and so on.

No problem if the markets are pushing ever skyward, but quite a problem right now.

But what about IRA real estate investments? Yes it's entirely allowed to invest your IRA in real estate through a self directed IRA. Although this is not widely recognised, IRA real estate investing is one of the best forms of wealth accumulation for retirement. Real estate is a traditional long term wealth accumulation model, and as such is in fact ideal for IRA investing.

If you're not certain about the details of how to set yourself up for IRA real estate investing consult your CPA, that's outside the scope of this article. However take my word for it, it's quite legal, and many canny IRA investors are doing it right now, and have been for a long time. You may need to execute an IRA rollover into a self directed IRA, but the trouble is worth it.

And there's powerful reasons to consider investing your IRA in real estate. Did you know, for example, that it's estimated that 85% of all wealth in the US was created through real estate?

And that through your IRA you can secure up to 70% bank non-recourse financing to invest your IRA retirement funds in income producing real estate?

Its food for thought isn't it?

Now back to the real estate market. After all there's no point in IRA real estate investing if the value of your real estate investment is going down is there?

Although we all hear that the real estate investment market is dreadful this isn't the whole story. PARTS of the real estate market are dreadful, but not ALL of it. It's perfectly possible to find excellent opportunities for investing in the lower priced end of the market. Simple comfortable homes for the working class who live in those faceless suburbs in cities right across America. There are some fantastic IRA real estate investments available in the right place RIGHT NOW.

But if you're looking to get out there and find them yourself then you may be in for a shock. It's not something that is realistic for the individual IRA real estate investor. You need professional help.

Buy in the wrong place and you'll probably get burnt, big time.

But right now there are some excellent opportunities available for securing a great real estate investment, no cash down, at under market value, with tenants supplied, rental guarantees and even a guarantee that you will double your current investment return.

All through a major US public corporation with a reputation for solid real estate investment returns, for both IRA real estate investing and ordinary credit investing in real estate.

Yes you can secure your retirement future through a good IRA real estate investment, or more than one. However it's the time to leave it to those who really know what they're doing in hard times, and you can relax and leave the hard work to someone else.

But which corporation could possibly offer an opportunity like this?

Want to know more about profitable IRA Real Estate Investing? Visit Peter's Website Win-Win Real Estate Investments and find out more about no money down real estate investing at http://win-winrealestateinvestments.com/

Real Estate Development - When is the Right Time to Get Started in Property Development?

The media is currently full of real estate 'doom and gloom' - real estate repossessions and arrears are up and real estate prices are down ... its almost as if the 'sky is about to fall'! This situation has seen many real estate developers, and property investors generally, leave the market - and for those thinking of starting out in real estate development, these are scary times indeed.

What seems like the worst time to get into real estate development can, in reality, be the best time. Successful real estate developers today realize that they can use time to their advantage - their real estate development projects will typically not be ready for sale or rent for 2 to 4 years from inception. So if they have bought well, they are less likely to be affected by the economic situation at the time of purchasing their real estate development site.

In fact, a weak market is a real estate developer's paradise, because a weak market is a buyer's market, and one of the first steps to any real estate development project is securing a viable real estate development site on the best possible terms.

Although we know that the real estate development business is cyclical, and many parts of the world are in a property downturn, we also know from history that knowledgeable real estate developers are successful in any market - falling, flat or rising.

We're working towards what we believe the economic conditions will be in 12 to 36 months time. Indeed we ourselves are still active in the market - seeking Council permission for a number of real estate development projects. This gives us the opportunity to act quickly and build our approved real estate development projects when the market does become buoyant.

It is our opinion that the following market signals are some of the key factors that will lead to increased future opportunities, especially for real estate developers:

· The pent up demand for housing. In March 2008 leading Australian economics forecaster, BIS Shrapnel chief economist Dr Frank Gelber argued that housing prices across Australia will rise by 30% to 40% over the next five years because of the built-up shortages of housing.

· The current Federal Government has stated that they will work towards increasing Housing Affordability and have begun to announce incentives including Tax Credits of $6000 per year if the housing is rented at 20% below market rent.

· We believe that an increasing number of people, in the short to medium term, are likely to require the rental accommodation that we intend to build. This is due to either their financial stress (can't afford to purchase a home) and/or demographic trends (including Gen-Ys who are less likely to buy Real Estate).

Even if our 'crystal ball' is incorrect, we know we have the resources to hold real estate development sites during possible further market fluctuations to come, and increasing rents are certainly helping with that!

Our belief is that this is a golden time to act - perhaps a once in a generation opportunity. Maybe it is not the time to sell completed real estate development projects at the moment, but it is certainly a great opportunity to secure the development site and obtain development planning approval. Now this strategy is not for everyone - you must have the necessary resources to hold the development site and especially the knowledge of real estate development to take advantage of these opportunities.

Top Five Reasons to Invest in Real Estate Today

When it comes to real estate, the topic of the day is the downturn in the market, the number of people losing their homes, and how much this is going to hurt the economy. In the seventeen years I have been in the real estate business, I have witnessed every fluctuation the market has to offer. While it is true that many property owners are enduring trying times, rarely does the same happen to knowledgeable real estate investors.

There are those individuals who remain emotionally unattached and invest wisely in real estate. As a result, they live a very comfortable, if not lavish, lifestyle. Investing in real estate, especially during a downturn, can widen an investor's opportunities and bring about lucrative returns. This is a truth. If you are thinking about becoming a real estate investor or have already made the decision to start, the following information is priceless.

Wanting to secure a comfortable financial future, most of us go to work every day hoping to build a nest egg. Since, it is common knowledge that real estate investors have the capacity to not only build a nest egg but also create a fortune, why aren't more people joining the ranks of real estate multimillionaires? Why aren't there more people fighting for a seat on the real estate bandwagon?

Well, the truth behind real estate investing is that it is a business and therefore, must be treated like one for it to prosper. Just like any other promising venture, investing in real estate requires a well-defined vision, a strategic plan, and an entrepreneurial mindset. Even with the overwhelming evidence revealing success, only a microscopic segment of the population is willing to take the risk, do the work and follow through. The rest simply watch and call those of us doing the work "Lucky".

When I began my career in real estate, I didn't have a plan. I didn't invest. I didn't even see past my next commission check. What kept me hanging on was a desire to live like the people I worked for, most of whom were real estate investors. Years later, I committed to create serious wealth through real estate. As soon as I mindfully committed to my goal, I began to make deals and more money than ever before.

By choice, I am not one of those investors who vacations six months out of the year. I work all the time meeting with clients, looking at properties and refining my strategy. Add to that a growing number of mentoring/coaching clients and my schedule is officially full. Nevertheless, I am continuously increasing my net worth as I am doing something that never feels like work.

Besides creating amazing wealth, being your own boss and having a place or two to call home, owning a real estate investing business has many other advantages. The following five play a special role for the novice investor.

Investing In Real Estate In Up And Down Markets

Some people who doubt that there is a right time to get started in real estate investing worry that there are too many people buying houses to find a deal. Competition is everywhere. If you can't understand - that in business, competition is normal - then real estate investing is not for you. Just take a look at the marketplace in companies such as Coke and Pepsi, Nike and Reebok, McDonalds and Burger King, and a million other services and products out in the marketplace. So if you see a lot of investors competing against you then know that it's a rewarding business to be in because you are not the only one that sees the potential for profit. Plus, there are more than enough deals to make everyone rich, in due time. At any given time there are hundreds of properties for sale in your own local market niches, enough for each investor looking for them.

Some investors know that events such as the September 11th tragedy, the huge number of job layoffs and the decline in the stock market will kill the economy, and anything they buy will go down in value. But, once again, this need not be the time to fold-up your tent and quit before you get started. In order to be successful in investing, learn how to make money in "up" and "down" markets. Have strategies to utilize in both "up" and "down" markets to survive when the economy is bad or thrive when the economy is booming. And if everyone else is forecasting "doom & gloom" it only clears out the competition as you have more market share to profit from, as this is a good thing!

Ask yourself: "When do I want to make money?" And the answer is usually right now!

Thus, go out and get your investing business going, right now! And not base your actions on what others are saying because the majority of the population is not rich, only those few who dare to take the right risks and take the necessary steps to be successful.

Stay in 'the Game,' and stay 'the Course' (persist)

One of the major disappointments of the conventional, 'rental real estate' approach is there's just no money in it NOW, only after a long period of ownership. There's not enough spread between the income realized from rent - versus - the expenses of mortgage payments and repairs for the investor to make any money today. You barely get by in the early years of your property's ownership. You've got to have other income to support your lifestyle. You can't just count on the rentals to support you.

Most likely, in the beginning you'll be supporting your properties with your other income if you bought via the traditional way. That's not too attractive. A lot of investors don't have the stomach to endure the rough and tough financial stresses of the rental business. Even more so - people just don't have the desire to hang in there to make it work, in due time. Thus, if you persist you will outpace your competition because they will no longer be in the business, and you will have "no competition". This business is a long-term commitment and over 80% of real estate investors - who have been in the business for that long, go on to become millionaires. What I'm saying to you is this: Stay the course, and you will beat most all of your competitors because you can ride the ups and downs of the market in the Real Estate Game, in due time.

Opportunity is everywhere

This is 'NOT' a common statement I hear from new investors. True, it may work differently in some markets than in others, but there are investors making money in every city (large or small, metro-area or the rural-areas), every day of the week. You have to learn your market: the rents, the trends, the local customs, the lenders, the title companies, etc.

Then, learn the techniques and adapt them to your market. One thing is for sure, everyone needs a roof to live under, either renting or owning. People need to live somewhere. So study your market carefully, because there are tons of opportunities in every marketplace. You just have to learn your market and be able to service your market accordingly. If you don't believe this, simply read the 'Success Stories' of all my students achieving financial independence and earning big profits using my field-tested and perfected real estate investing system.

Typically, the main argument of real estate "Nay-Sayers" is by associating real estate with toilets, bad tenants, property damages, tenant evictions, etc. - all the bad tasting things that may happen to an investor getting ready to jump into the real estate game.

For somebody who believes the only thing to real estate is getting a loan and buying a run-down duplex, in a bad part of town, entering the real estate game most certainly could turn into a major nightmare very quickly. However, an individual open to possibilities and who is willing to learn various techniques and strategies - will very quickly discover that's this methodology is not the most profitable way to be transacting real estate deals.

2008 Internet Real Estate Agent

Happy New Year! Here's to 2008 being the year for taking your business and personal life to their highest level. The need for people to connect and exchange goods and services has been one of civilization's ongoing themes. Now, the need for people to get on the internet and search for real estate information is going to increase exponentially. The big question is, not how technology will advance the real estate industry, but rather how will you use it.

2008 poses many challenges for the real estate industry and its irrevocable relationship with the internet. How are you positioned to garner your share of targeted real estate leads and marketing potential of the internet? Are you investing in old traditional training techniques of sending out post cards, fancy listing presentation displays and a clever tag line? You already know that marketing to your sphere of influence and past clients is essential. But what other business systems have you implemented for seller or buyer leads?

How are you spending your education dollars and time? Now is the time to take action.

Search engine optimization and online lead generation is a competitive game, and it is growing more competitive by the day. You've read the articles, watched it on the news and read all the press releases. The biggest companies in real estate are investing the lion share of their resources to the internet. No more old traditional training, old school marketing or ideas. Major corporations are dumping money into their internet business in order to compete in the networked society we live in. What are you doing now to further your education and online real estate lead generation business? That's your challenge in 2008 and beyond.

As I've stated before, you can still create a very successful online real estate lead-generation business. However, these days are numbered.

The Web is big, but it's a finite resource. Well, more accurately said, cyberspace is infinite, but people will only dig so deep. Real estate Web sites that capture the top spots in the search engines are garnering high quality leads and massive lists of interested buyers and sellers. But, as more and more big-brand companies compete and figure out how to grab high ranking search engine positions, they will slowly but surely elbow out the little guy. It's the nature of an industry to be "open" to early adopters at the beginning and then slowly close to only those that can afford the great investment of time and money needed to stay competitive. As more and more buyers and sellers use the Internet for real estate research, the "evening and weekend traditional real estate agent marketing model" is fast becoming extinct.

Real Estate Flipping - Is Flipping Real Estate the Smartest Way to Get Started in Real Estate?

Real Estate Flipping - Is Flipping Real Estate the smartest way to get started in real estate investing?

"Flip This House", "Flip That House", "Property Ladder",... and on and on...

Over the past couple years you and I have been hammered on TV with real estate flipping shows that depict these people making outrageous profits flipping homes and making it look easier than heck.

So, is this flipping stuff real? Well... it sure is. There are countless people out there making a darn good living flipping homes. But... the tv shows on flipping are darn deceiving when it comes to the "reality" of real estate flipping.

Is flipping real estate the best way to get starting in real estate investing? I'll let you decide for yourself. However, in my opinion, for most people, especially in today's down markets (not all markets are down... there are actually some doing really well), real estate flipping is not the best way to get started in real estate investing.

Here's why:

First, let's clarify two kinds of flipping.

1. The Fix and Flip - Where you buy real estate, rehab it, and sell it to a retail buyer. The kind that is on the TV shows.
2. The Wholesale Flip - Where you buy real estate (or get it under contract), find a wholesale buyer, and flip the contract. The kind that is less glorious... but has a ton of money in it... with a heck of a lot less risk.

To me, the Fix and Flip method is not for most newbie's... even though that is the kind of real estate investing you see on TV all of the time.

Why?

Real Estate Rebate - Can The Traditional Model Survive?

The Beginning Of The Real Estate Rebate: Society as a whole has been significantly impacted by the emergence of the Internet. It has made the world a smaller place and has intern changed the way we communicate and conduct business. It has helped companies target their clients through avenues such as Google & Yahoo, and has subsequently put the products and information that consumers looking for, at their finger tips. Social Networks such as Myspace and Facebook have made it possible to stay in contact with friends and family around the world via the Internet. As time passes these changes and effects will become more wide spread and alarmingly self evident. One such industry that stands to be dramatically affected is Real Estate.

For decades, the real estate industry has been defined by traditional representation in which an agent charges the seller a commission to market and sell their home or represents buyers through the entire home buying process. In the past, the traditional model was the staple of the real estate profession and it faced little to no opposition. Thhs has begun to change. With the dependency that society and has developed on Internet, creative minds have begun to develop new models that cater to every type of consumer. As a result, consumers no longer have to settle for the "One Size Fits All" traditional model, but have a choice in choosing the type of service that fits their real estate needs.

New Models: Consumers may now choose between a variety of real estate products and services. These services are characterized by enabling buyers or sellers to seek specific real estate assistance as opposed to the whole package. In the case of sellers, real estate agents will charge a fee only for the services they provide. For example, a seller may only want to list their home on MLS (Multiple Listing Service Used By Real Estate Professionals around the Country) for the added exposure, and require some assistance drafting a purchase and sale agreement. Listing a home and receiving assistance with a P&S will cost you hundreds of dollars as opposed to paying a 5%-6% commission that would cost thousands of dollars. Buyers who are interested in finding a home on their own or willing to participate in the initial house hunting work, can receive a rebate at closing. This model gives buyers the professional assistance of a realtor and rewards them for their efforts with a portion of the commission at closing. One company that gives buyers a rebate is SharpBuyers. They are a national real estate rebate company based out of Boston Massachusetts. They have agents all throughout the country that will help buyers find a home and give them a rebate at closing. Another emerging model is real estate consultants. These are licensed real estate professionals that exclusively charge flat fee's for specific services.

The Real Estate Blog Alphabet - 26 Benefits and Best Practices

This alphabet lists 26 key benefits and best practices of using a real estate blog. Not all of these entries will apply to every individual blogging scenario, but they all apply to real estate blogs in general. So you are bound to find something useful here that you've never considered before.

Here you have them, real estate blog benefits and best practices ... from A to Z.

Authoritative

Everyone knows you have to understand a subject well in order to write about it or explain it to others. When agents blog about the real estate scene in their cities or towns, they position themselves as authorities on the subject. In this way, a real estate blog can be a useful tool for positioning, branding and differentiation.

Believable

If used properly, a real estate blog can make the agent (or company) behind it more believable. And let's face it ... in the post-Enron, low-trust world of corporate skepticism, a little believability can go a long way. Use your real estate blog to communicate openly and honestly with your audience. Lose the fluff and the jargon. Be candid and sincere. And speaking of being candid...

Candid

It's a mistake to treat your real estate blog as "Website, Part 2." Blogs are easy to publish, so you can publish to them more frequently. In this way, a real estate blog can become an ongoing dialogue between you and your audience (potential clients). To get the most out of this dialogue, and to achieve the believability mentioned above, a real estate blog should take on the candid, heartfelt voice of the author.

Direct

Real estate blogs are direct-to-reader / direct-to-consumer. You simply type your message, click the "Publish" button, and your message becomes instantly viewable online. Unlike other forms of business communication, there are no journalists or editors to put their own spin on things. Your message goes from you, directly onto your blog, and directly to your audience.

Enthusiastic

In a perfect world, only the truly enthusiastic bloggers would publish real estate blogs. But this is not the case, and as a result there's a lot of "half-hearted" blogs online today. Half-hearted commentary stands out like a purple elephant in the blogosphere. This kind of blogging actually does more harm than good. On the other hand, enthusiasm comes across in blog posts -- but enthusiasm is both positive and contagious.

Flexible

The number of ways you can use your real estate blog is limited only by your imagination and energy. Maybe your blog will be a source for local real estate news. You can do that. Or maybe your blog will cater to a certain niche, such as condo buyers or home sellers. You can do that too. With the versatile publishing capabilities of most blogging programs, you can set up your blog to support any business, marketing or communication objective.

Google-friendly

A real estate blog can help you increase your online visibility in several ways. For one thing, a blog can help you expand your website with new content, easily and efficiently. Blog daily for a year, and you'll have 365 new pages of content. And search engines love topical content. A real estate blog is also more "social" than a regular website, so with time and effort your blog can acquire links from other blogs. This "link popularity," as it's known, can do wonders for search engine ranking.

Real Estate Leads 101 - Are You Copping Out of Following Up

Working with a lead generation company has given me interesting insight into both real estate leads and agents. I dealt with both ends: the consumer and the agents themselves, and my job was to make them both happy. Yeah right. Easier said than done.

The consumer side is easy - real estate leads want a home value, they want information on the market, they want a real estate agent and we get them that. The real estate agents? Well that's another story - they pretty much wanted everything under the sun when it comes to real estate leads. They wanted to be handed people ready to list their homes with them asap, with no work involved on the agent's part. They want listings, not real estate leads.

Well, if I could provide that consistently, all the time, I'd either have a multi-million dollar company, or I'd be doing real estate full time myself. Get this through your heads agents: there is no magic service out there that will hand you listings for a low fee. Instead, these services provide you with real estate leads and it is YOUR job to turn them into clients. Got that? Real estate leads + you = clients!

YOU went to the classes, YOU studied up on sales and marketing techniques and YOU printed up all kinds of trinkets with your name and logo on them for your real estate leads. Ergo, YOU must convince your real estate leads to work with you. And if you're not converting them, maybe you need to take a look at your own methods, rather than immediately blame the source of the real estate leads.

By now, I've probably heard every excuse under the sun as to why online real estate leads are bad or bogus. And that's all it is, an excuse, a cop out to make you feel better about not being able to turn your real estate leads into listings. That being said, here are the top 5 cop-outs I've heard over the years about following up with real estate leads and my responses to them.

1. I'm a new agent and no one wants to use a new agent.

Well, how do they know you're a new agent? Did you announce it the second you spoke with your real estate leads? You don't need to tell all your real estate leads that you're new. If they ask, tell them, and be honest, but don't just volunteer the information. And how to you know "no one" wants to use a new agent - sounds like a gross generalization to me. You won't know until you get out there and try - convince your real estate leads that to be new means you're cutting edge, the best thing out there right now, show them what an expert you've become, even if you're new to the business. Just TRY to convert them. Assuming from the start your real estate leads won't want to use you because you're new doesn't even give you a chance.

Real Estate Leads 101:A System For Success

When dealing with real estate leads and converting leads to clients, there are three important questions to ask yourself:

1. How are you getting real estate leads?

2. How are you following up with your real estate leads?

3. Are you usinf a system for effective follow up?

How to Get Real Estate Leads

For questions 2 and 3 to even be an issue, you first have to figure out a way to GET real estate leads. You can't follow up with something you don't have! There are several traditional ways for real estate agents to collect real estate leads in their pipeline. One way is the direct marketing approach - basically you send out a whole lot of newsletters, fliers, and postcards with your contact information to homes in the neighborhood you're farming for real estate leads. If you start getting calls and emails, you've started building your own pipeline.

A second way of getting real estate leads is to network and ask past clients for referrals. As a real estate agent, you should always be talking to be people in the outside world, letting them know what you do, handing off business cards. Whether you're at a sports event, a dinner party or you're child's school play, there are plenty of opportunities to build real estate leads. Never be afraid to call on old clients for referrals either - if you did your job right,t hey should be more than happy to send friends and family your way.

A third way to get real estate leads is through internet marketing. In this case, I mean building your own website with contact pages as well as subscribing to some kind of online lead generation service. By doing both, you can both harness your own real estate leads and also get plenty of leads from an outside source.

Common Real Estate Programs Available

Are you interested in learning more about the real estate market? If you are, you may want to think about taking a real estate program or class. Real estate programs are available in classroom-like settings, as well as online. What is nice about real estate programs is that they are designed for a wide variety of different individuals; individuals with different goals. A few of the most common real estate programs available are touched on below.

One of the most common types of program available are for those who are interested in becoming real estate agents. If you are looking for a career change, you may be interested in becoming a real estate agent. Real estate agents help homeowners sell their homes and they also help prospective home buyers find and buy the homes of their dreams. Most real estate programs, which have a focus on becoming a real estate agent, also test and certify their students. If you are looking to become a real estate agent, a real estate program, particularly one that has a focus on making a living as a real estate agent, may be perfect for you.

Another common type of real estate program available are those that are designed for home buyers. Buying a home can sometimes be a long, complicated, and frustrating task. Many first time home buyers are unsure as to what they should be looking for in a new home. If you are one of those individuals, you may want to think about taking a real estate program that aims to educate students on what to look for in a new home.

There are also real estate programs that are designed for those who are looking to sell their own homes. Many home sellers turn to real estate agents for assistance, but not all do. If you would like to sell your own home, that is fine, but you need to know what you are doing. A real estate program that aims to educate homeowners on how to sell their own homes often offer tips on marketing, as well as information on how to deal with prospective buyers.

Another type of real estate program available is for those who are interested in making a living a real estate investor. Real estate investors are those who buy real estate properties and then either rent them out or resell them to make a profit. Although real estate investing is a great way to make money, it can be a tricky business. That is why real estate programs, with a focus on real estate investing, have increased in popularity. Real estate programs, with a focus on investing, often teach students how to make money as real estate investors by outlining some techniques that work, as well as ones that don't work.

As outlined above, there are a number of different real estate programs that you can take; programs that can fit your needs. In short, whether you are looking for a real estate program that will teach you how to properly buy a home, properly sell a home, make a living as a real estate agent, or make a living as a real estate investor, there should be a real estate program out there that is perfect for you.

Real Estate Auctions - The New Land Rush

On a sunny afternoon in Florida, an energetic crowd gathers on the lawn of a high end luxury estate. A loud and eager banter between an auctioneer, a group of bidders and bidder assistants fills the air. For several minutes the auctioneer asks for the next highest bid and the bidders respond. Suddenly the bidders grow silent. The high bidder holds his breath in anticipation of winning the auction. The auctioneer calls for one more bid. In a loud clear voice which rolls over the audience he says, "Fair warning, last chance" the auctioneer pauses, "SOLD!" And in less than 10 minutes another multimillion dollar estate has changed owners.

Successful real estate auctions like the one above are happening all over North America and the Caribbean. Recently real estate auctions have been on the rise, the increase in popularity is partly driven by growing inventories and fading buyer confidence. Properties that were selling in weeks using traditional methods are now languishing on the market unable to attract buyers even as seller's lower prices. Many say the real estate boom is over but savvy buyers and sellers are profiting from real estate auctions.

Real Estate Auctions Work in Up or Down Markets.

Regardless of trends or market cycles, real estate auctions provide an open and transparent process for buyers and sellers. Properly conducted real estate auctions attract ready and willing buyers and motivate them to act now.

The auction method removes the "wait and see" attitude which serves to further depress real estate values. Buyers are always concerned about overpaying. Buyers gain confidence with their purchases at real estate auctions because they can see what others are willing to pay.

When market demand is high and inventories low, real estate auctions can deliver selling prices well above what a willing seller would have accepted in a negotiated private treaty sale. In good selling climates many property owners using traditional real estate methods; negotiating with one buyer at a time, leave thousands of dollars of equity on the table. During up markets real estate auctions are the best way to establish top market price.

Evaluating Your Real Estate for Auction

Not every property or seller for that matter makes a good candidate for auction. First of all sellers must be ready to sell now and for the current market value. Also a real estate auction will not fix problems caused by a downturn in market value of your property, if you owe more than a willing buyer will pay, be prepared to come to closing with your check book.

Properties that do well in real estate auctions have a high uniqueness factor. Ask your self, "What makes my property different from most others?" Maybe you own a resort property or high end luxury home, commercial properties and land do very well at auction. Real estate auctions thrive on uniqueness. If your property is like everyone else's, the best thing you can do is offer the most competitive price.

Most importantly sellers must be reasonable about setting a minimum bid. A seller must look at the lowest, most current comps and price below that to generate the interest and urgency necessary for a successful real estate auction. Once the auction begins and qualified bidders start competing against one another you can watch the selling price increase.

Locate a Qualified Real Estate Auctioneer

Start by checking with the National Auctioneers Association, the best real estate auctioneers belong to this organization. These real estate auctioneers are well trained and adhere to a standard of practice and a code of ethics. Many attend the annual International Auctioneers Conference where the latest techniques and innovations in the real estate auction industry are presented.

Find out if the company you are interviewing is a full time real estate auction firm. Many real estate agents are getting auction licenses yet have no experience with the auction method of marketing. Conducting a successful real estate auction is nothing like (private treaty) traditional real estate sales. Go with a real estate auction pro.

You're probably better of with an auction house that specializes in real estate auctions. There are many qualified auctioneers who have generations of experience selling personal property; furniture, dishes, lawn equipment and the occasional rare painting. Selling real estate at auction is a complex matter that should only be attempted by full time experienced real estate auction professionals.

Commissions and fees may vary, sellers must pay all marketing expenses up front and buyers typically pay 10% of the sales price to the auctioneer of which a share goes to participating real estate agents.

Money-making investments in the real estate market?

The real estate market is one where a profitable investment is always to be found; somewhere amidst the foreclosure lists or lying dormant on a real estate agent's desk. This guide aims to give you the background necessary to allow you to find profitable investment real estate.

The first key to profiting from real estate is to find a highly motivated and urgent seller. The idea is that to negotiate a lower price on a piece of real estate requires the seller to want to sell their house quickly or desperately. If you are talking to an unmotivated seller on the telephone then it will soon be very clear that you are not going to get a discounted price on this real estate. If the seller is unmotivated then you will be unable to negotiate a lucrative deal.

One counterintuitive aspect of real estate investment is that you normally make a profit when you buy real estate and not when you sell it. This means that, while there is often little you can do to increase the value of real estate; sellers are human and are often willing to negotiate their price. Saving money while buying real estate is the key to selling homes for a profit in the real estate market.

With that in mind, your first step is to develop a list of real estate properties that you are considering investing in. You are going to need to view around ten pieces of real estate before you careful choose which one will be your chosen investment.

One useful technique for sourcing profitable real estate properties is to interview real estate agents; the people that profit from real estate on a daily basis. Interviewing a real estate agent and finding out if they own any investment real estate they would be very useful. Remember, they will be more than willing to be interviewed because you are offering them your regular custom.

Real estate agents understand the market "inside out" and can be an excellent source of investment properties with low prices because others have not seen or understood the potential of them. After you create a good relationship with some local real estate agents you will typically receive a phone call every time they notice a good property reach their desk. Remember, they receive a lot in return for this relationship because the more real estate that they sell the more commission that they earn.

Another very useful method for sourcing great real estate deals is the use of foreclosure lists. All you have to do is to search Google for "foreclosure lists" in your local area. Typically, you will have to pay a subscription fee to access this but it is definitely worth the cost.

In order to profit from foreclosure lists easily and quickly, follow these steps:

* Firstly, buy the daily foreclosure list for your area and flip through the pages. 

* Select the only the real estate that has been on the list for less than thirty days. 

* Highlight the real estate that is within your budget. 

* Look particularly for real estate that is located in nice surroundings or desirable neighborhoods and only select properties that are within fifty miles from where you live. 

* Using the internet, access the local tax records and obtain the tax value of this particular piece of real estate. 

* Also, search for the real estate in question on meritrealty.org. This website is also designed to give clues as to the value of real estate.

Once you have picked a few potential properties then ask your real estate agent to take you for a viewing. If you are happy with this real estate then hire a real estate property surveyor to make sure that the house is structurally sound. This step is necessary to ensure the value of your investment.

After this point you will be in a position to make an offer on this real estate and to attempt to "buy low" in order to "sell high".

Admittedly, finding a profitable piece of real estate is usually the result of a small amount of hard work. However, this article has put you at a great advantage in the real estate market. Also, the rewards of finding valuable real estate speak for themselves. Buying an under priced piece of real estate can mean profits of tens of thousands of dollars.

Pop Quiz Commercial Real Estate Investing

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diligence+can+create+a+financial+disaster+for+the+commercial+real+estate+investor.+Don%27t+be+%22penny+wise+and+pound+foolish%22.%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.5em%3B+margin-bottom%3A+1em%3B+padding%3A+0px%3B+text-align%3A+justify%3B%22%3E%0D%0AIf+you+are+buying+a+home%2C+hire+an+attorney+who+regularly+represents+home+buyers.+If+you+are+buying+commercial+real+estate%2C+hire+an+attorney+who+regularly+represents+commercial+real+estate+buyers.%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.5em%3B+margin-bottom%3A+1em%3B+padding%3A+0px%3B+text-align%3A+justify%3B%22%3E%0D%0AYears+ago+I+stopped+handling+residential+real+estate+transactions.+As+an+active+commercial+real+estate+attorney%2C+even+I+hire+residential+real+estate+counsel+for+my+own+home+purchases.+I+do+that+because+residential+real+estate+practice+is+fundamentally+different+from+commercial+real+estate.%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.5em%3B+margin-bottom%3A+1em%3B+padding%3A+0px%3B+text-align%3A+justify%3B%22%3E%0D%0AMaybe+I+do+%22harp%22+on+the+need+for+competent+counsel+experienced+in+commercial+real+estate+transactions.+I+genuinely+believe+it.+I+believe+it+is+essential.+I+believe+if+you+are+going+to+invest+in+commercial+real+estate%2C+you+must+apply+your+critical+thinking+skills+and+be+smart.%3C%2Fdiv%3E%0D%0A%3C%21--more--%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.5em%3B+margin-bottom%3A+1em%3B+padding%3A+0px%3B+text-align%3A+justify%3B%22%3E%0D%0APOP+QUIZ%3A+Here%27s+is+a+simple+test+of+YOUR+critical+thinking+skills%3A%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.5em%3B+margin-bottom%3A+1em%3B+padding%3A+0px%3B+text-align%3A+justify%3B%22%3E%0D%0APlease+read+the+following+Scenarios+and+answer+the+questions+TRUE+or+FALSE%3A%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.5em%3B+margin-bottom%3A+1em%3B+padding%3A+0px%3B+text-align%3A+justify%3B%22%3E%0D%0AScenario+No.+1%3A+It%27s+Valentine%27s+Day.+You+are+in+hot+pursuit+of+the+love+of+your+life.+A+few+weeks+ago%2C+she+confided+in+you+that+all+she+ever+dreamed+of+for+Valentine%27s+Day+was+that+her+lover+would+show+up+at+her+door%2C+dressed+in+a+white+tuxedo+with+tails+and+a+top+hat%2C+and+present+her+with+a+beautiful+bouquet+of+flowers.+You%27ve+rented+the+tuxedo%2C+but+now+you+are+concerned+about+how+much+money+you+are+spending.%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.5em%3B+margin-bottom%3A+1em%3B+padding%3A+0px%3B+text-align%3A+justify%3B%22%3E%0D%0ATRUE+OR+FALSE%3A+Since+flowers+are+pretty+much+all+the+same%2C+it+is+OK+for+you+to+skip+the+roses+and+show+up+with+a+bouquet+of+fresh+yellow+dandelions.%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.5em%3B+margin-bottom%3A+1em%3B+padding%3A+0px%3B+text-align%3@+justify%3B%22%3E%0D%0AScenario+No.+2%3A+For+several+years+you+eyesight+deteriorated+to+the+point+where+you+can+barely+see+your+alarm+clock.+You+are+now+considering+corrective+eye+surgery+so+you+won%27t+need+glasses.+Your+sister-in-law+had+corrective+eye+surgery+and+has+had+spectacular+results.+She+recommends+her+eye+surgeon%2C+but+mentions+the+cost+is+about+%245%2C700+for+both+eyes+and+that+the+surgery+is+not+covered+by+insurance.+A+few+years+ago%2C+you+had+surgery+to+correct+your+hemorrhoids+and+it+cost+you+only+eight+hundred+bucks.%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.5em%3B+margin-bottom%3A+1em%3B+padding%3A+0px%3B+text-align%3A+justify%3B%22%3E%0D%0ATRUE+OR+FALSE%3A+Since+surgeons+all+went+to+medical+school+and+are+all+medical+doctors%2C+you+are+being+frugal+and+wise+by+asking+the+surgeon+who+performed+your+hemorrhoid+surgery+to+perform+your+corrective+eye+surgery.%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.5em%3B+margin-bottom%3A+1em%3B+padding%3A+0px%3B+text-align%3A+justify%3B%22%3E%0D%0AScenario+No.+3%3A+Several+years+ago%2C+when+you+first+got+married%2C+you+asked+a+former+classmate+who+is+a+lawyer+to+represent+you+in+the+purchase+of+your+townhome.+The+cost+was+only+%24375.+A+year+later%2C+you+started+a+family+and+decided+you+needed+a+Will.+The+same+attorney+prepared+Wills+for+you+and+your+wife+for+a+total+cost+of+%24700.+You+started+your+own+business+and+your+attorney+friend+formed+a+corporation+for+you+and+charged+you+only+%24600+plus+the+cost+of+the+corporate+minute+book.+Years+later%2C+when+your+son+was+arrested+for+misdemeanor+reckless+driving%2C+your+attorney+friend+handled+the+criminal+case+and+got+your+son+off+with+supervision+for+only+%241%2C500.%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.5em%3B+margin-bottom%3A+1em%3B+padding%3A+0px%3B+text-align%3A+justify%3B%22%3E%0D%0AYour+business+has+been+successful+and+you+have+built+a+pretty+sizable+nest+egg%2C+but+you+are+tired+of+working+for+every+dime+and+want+to+try+investing+in+real+estate.+You+have+your+eye+on+a+strip+shopping+center.+It+includes+a+grocery+store%2C+bank%2C+hardware+store%2C+dry+cleaners+%28on+a+month+to+month+tenancy%29%2C+a+couple+of+fast+food+restaurants%2C+a+gift+shop%2C+dental+office%2C+bowling+alley+%28with+a+lease+about+to+expire%29%2C+and+wraps+behind+a+gas+station%2Fmini-mart+on+the+corner.+The+purchase+price+is+%248%2C000%2C000%2C+but+the+net+operating+income+looks+pretty+good.+You+figure+if+you+turn+the+bowling+alley+into+a+full+service+restaurant%2Fbanquet+facility%2C+and+convert+the+dry+cleaners+into+a+24-hour+coin+laundry%2C+the+net+operating+income+will+increase+and+the+shopping+center+will+turn+into+a+spectacular+investment.+You+plan+to+pull+together+much+of+your+life+savings+and+put+down+%242%2C000%2C000+to+buy+this+strip+shopping+center%2C+borrowing+the+balance+of+%246%2C000%2C000.+You+remember+that+your+lawyer+friend+handled+the+purchase+of+your+home+several+years+ago%2C+so+you+know+he+handles+real+estate.%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.5em%3B+margin-bottom%3A+1em%3B+padding%3A+0px%3B+text-align%3A+justify%3B%22%3E%0D%0ATRUE+OR+FALSE%2A+Commercial+real+estate+is+the+same+as+residential+real+estate+%5BHey%2C+its+all+dirt%2C+isn%27t+it+%28%3F%29%5D%2C+so+you+are+being+a+shrewd+businessman+by+hiring+your+lawyer+friend+who+will+charge+much+less+than+a+lawyer+who+handles+shopping+center+purchases+several+time+a+year.+%5BWhat+is+this+%22due+diligence%22+stuff+anyway%3F%5D%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.5em%3B+margin-bottom%3A+1em%3B+padding%3A+0px%3B+text-align%3A+justify%3B%22%3E%0D%0AANSWERS%3A%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.5em%3B+margin-bottom%3A+1em%3B+padding%3A+0px%3B+text-align%3A+justify%3B%22%3E%0D%0AIf+you+answered+%22TRUE%22+for+any+of+the+foregoing+Scenarios%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.5em%3B+margin-bottom%3A+1em%3B+padding%3A+0px%3B+text-align%3A+justify%3B%22%3E%0D%0ASTOP%21%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.5em%3B+margin-bottom%3A+1em%3B+padding%3A+0px%3B+text-align%3A+justify%3B%22%3E%0D%0AThe+Quiz+is+over.%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.5em%3B+margin-bottom%3A+1em%3B+padding%3A+0px%3B+text-align%3A+justify%3B%22%3E%0D%0APlease+find+a+quite+place+to+reflect+upon+your+life+and+consider+whether+the+decisions+you+make+consistently+give+you+the+results+you+desire.%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.5em%3B+margin-bottom%3A+1em%3B+padding%3A+0px%3B+text-align%3A+justify%3B%22%3E%0D%0AIf%2C+on+the+other+hand%2C+you+understand+that+the+answer+to+each+of+the+foregoing+questions+is+FALSE%2C+I+am+available+to+help+you+in+Scenario+No.+3.%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.5em%3B+margin-bottom%3A+1em%3B+padding%3A+0px%3B+text-align%3A+justify%3B%22%3E%0D%0AFor+Scenario+No.+2%2C+you+should+follow+your+sister-in-law%27s+suggestion+and+contact+her+eye+surgeon%2C+or+some+other+eye+surgeon+with+equal+skill.%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.5em%3B+margin-bottom%3A+1em%3B+padding%3A+0px%3B+text-align%3A+justify%3B%22%3E%0D%0AFor+Scenario+No.+1%2C+you+are+on+your+own.+%5BBut%2C+if+you+answered+TRUE+for+Scenario+No.+1%2C+you+may+be+FOREVER+on+you+own.%5D%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.5em%3B+margin-bottom%3A+1em%3B+padding%3A+0px%3B+text-align%3A+justify%3B%22%3E%0D%0AInvesting+in+commercial+real+estate+can+be+profitable+and+rewarding+-+but+it+requires+good+critical+thinking+skills+and+competent+counsel.%3C%2Fdiv%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.5em%3B+margin-bottom%3A+1em%3B+padding%3A+0px%3B+text-align%3A+justify%3B%22%3E%0D%0AYou+have+a+have+a+brain.+It+is+strongly+recommended+that+you+use+it.%3C%2Fdiv%3E%0D%0A%3C%2Fdiv%3E%0D%0A%3Cdiv+id%3D%22article-resource%22+style%3D%22color%3A+%23333333%3B+font-family%3A+Arial%3B+font-size%3A+12px%3B%22%3E%0D%0A%3Cdiv+style%3D%22line-height%3A+1.5em%3B+margin-bottom%3A+1em%3B+padding%3A+0px%3B+text-align%3A+justify%3B%22%3E%0D%0AR.+Kymn+Harp+is+a+seasoned+attorney+based+in+Chicago%2C+Illinois+with+30+years+experience+representing+commercial+real+estate+investors%2C+lenders+and+developers.+He+is+a+frequent+speaker+at+continuing+education+seminars%2C+and+is+a+widely+published+author+on+commercial+and+industrial+real+estate+topics+including+due+diligence%2C+entitlements%2C+commercial+real+estate+financing%2C+and+Brownfield+development+and+financing.%3C%2Fdiv%3E%0D%0A%3C%2Fdiv%3E%0D%0A

Top 10 Real Estate Marketing Tools

Real estate agents often ask me, what's the best marketing tool for real estate? In fact, if I had a dollar for each time I heard this question, I would be on vacation right now!

So what are the best marketing tools for real estate? Well, I'm always quick to say that you are your best real estate marketing tool. Yes, you ... the real estate agent reading this article. I've gone so far as to write an article about the most powerful real estate marketing tool, which is the agent behind the marketing.

So that automatically gets into the top-ten list of marketing tools for real estate. But what are the other nine? Here's my list.

1. A Real Estate Website

Each day in your market area, hundreds (possibly thousands) of home buyers and sellers turn to the Internet for real estate information. Having a real estate website is the first step to connecting with this ideal audience. Thus, the website is a core marketing tool for real estate in the modern age.

2. A Web "Presence"

What's the difference between a web presence and a website? Plenty. A website is a grain of sand on a long beach, with little hope of standing out in any significant way. But a web presence increases the chance people will find you online. A web presence includes such things as the real estate website, online press releases, real estate blogging and other online ventures. your chances of be. In an age where so many people use the Internet for real estate research, a strong web presence is a necessary marketing tool for real estate success.

3. A Real Estate Blog

In my opinion, real estate blogs can be one of the most effective marketing tools for real estate agents. Especially when they're used properly. When you publish quality content to a real estate blog on a regular basis, you are increasing your web presence (mentioned above). You're also positioning yourself as an authority in your area. These are just a few of the reasons a blog makes a good marketing tool for real estate success.

4. Real Estate Postcards

"Postcards," you say, "aren't those a little outdated?" Not at all. The postcard marketing strategies used by a lot of real estate agents are indeed outdated, but the medium itself can still bring great rewards. Real estate postcards have been a reliable marketing tool for real estate agents for decades. They can still be highly effective, especially when integrated with some of the other marketing channels on this page.

5. Home-Buying Seminars

I frequently recommend home-buying seminars as a marketing tool for real estate agents. No other real estate marketing technique can produce a room full of potential clients, eager to hear what you have to say. Sure, there are plenty of logistics involved, but the rewards usually outweigh the effort. Home buying seminars are most effective as a real estate marketing tool when conducted in collaboration (i.e., a real estate agent teaming up with a home inspector, mortgage professional, etc.